USPS Promotions for 2016

The Postal Service is again offering promotions and incentives to create awareness of innovative uses of mail. By encouraging customers to adopt and invest in technologies that enhance how consumers interact and engage with mail, the USPS hopes to fundamentally improve the long-term value of the product which will provide substantial benefits in future years.

Fry sales consultants, mail experts and production team members are available to discuss with clients which promotions make sense for their business, and provide production guidance and help. Fry clients who participate in any of these promotions must register with USPS, then supply Fry with a copy of the registration as well as inform us as to the location of the piece within the mailpiece (per version if applicable.) A mailpiece can only claim one promotional rate at a time.

Registration for the first two promotions, "Emerging and Advanced Technology/Video in Print" (Standard and First-Class Mail) and "Tactile, Sensory, & Interactive Mailpiece Engagement" (Standard Mail) begins Friday January 15 and continues through Wednesday August 31.

Registration for the "Mobile Shopping" (Standard Mail) promotion begins May 15.

Two additional promotions targeted at First Class mail, "Earned Value" and "Personalized Color Transpromo," are offered. Registration for the first begins February 15 and the second on May 15.

We have provided the USPS Overview of 2016 Promotional Programs, the Enrollment and Registration Guide, and the Program Requirements for each promotion as downloadable PDFs below. Further information on current and proposed mailing promotions and incentives, including information about registering through the USPS Business Customer Gateway, can be

 


Overview of all 2016 Promotional Programs - From USPS Informational Webinar

2016 Programs Registration Incentives Enrollment Guide

Standard Mail Promotions

Tactile, Sensory, & Interactive Mailpiece Engagement Promotion Program Requirements

Emerging and Advanced Technology/Video in Print Promotion Program Requirements

Mobile Shopping Promotion Program Requirements

First Class Mail Promotions

Earned Value Promotion Program Requirements

Emerging and Advanced Technology/Video in Print Promotion Program Requirements

Personalized Color Transpromo Promotion Program Requirements