Fry Communications Adds Billing Module to FryCATS

Mechanicsburg, PA - 7/30/08 - Fry Communications Inc. (www.frycomm.com) unveiled a new billing module for FryCATS (Fry Communications' Advertising Tracking System), its turnkey, web-based, directory composition and sales management system for Yellow Page Directory Publishers.

The billing module is fully integrated with advertiser contract information, which eliminates the re-keying of pricing information. The billing module easily generates a PDF invoice on publishers' letterhead. Publishers can then print and mail the invoices, or email the PDFs. As an added service for publishers, Fry's in-house Direct Mail Services can also print and mail the invoices or provide email service as well.

Users can easily schedule monthly invoices for customers, and can also bill more than just directory ads using this system. For instance, if the party being billed has purchased ads in another product (such as a magazine) as well as the directory, FryCATS can track and invoice all of their advertising as an added functionality built into the system.

Since its introduction six years ago, FryCATS volume has increased more than ten fold. "We're excited to offer this upgraded service to our FryCATS customers," said Steve Grande, Vice President of Sales. "It's another example of innovation based on feedback from our customers. By being responsive to the market needs, we've produced tens of thousands of directory pages for a customer base that's increased each year."

FryCATS is the only web-based, integrated ad sales tracking and directory production system available and is supported by Fry's signature 24/7 service.

Since 1934, Fry Communications Inc. (www.frycomm.com) has continually expanded and diversified to meet the needs of its customers. Fry offers a broad range of service from its campus in Mechanicsburg, PA. One of the nation's largest privately held integrated communications companies, Fry provides category-leading premedia, printing, distribution, direct mail, fulfillment, and information publishing services to its growing customer base. Fry's consultative approach creates strong, lasting partnerships, and its diverse resources, respected expertise, and surprising flexibility delivers "outside of the box" solutions to today's challenges - in print, by direct mail, on the Web, and beyond.