Fry Communications Adds to Production Workflow Toolbox Through Affiliation With SendMyAd

Mechanicsburg, PA — 1/24/12 — Fry Communications recently entered into an Affiliate Agreement with Blanchard Systems to offer the SendMyAd ad portal as part of Fry’s growing selection of production workflow tools.

SendMyAd is a “cloud based” ad portal, which is accessed using a standard web browser to simplify the process of print, web and tablet ad submission. With SendMyAd, ad materials can be uploaded, preflighted, approved, and delivered to the publisher or their printer all within a simple-to-use portal. It provides both the publisher and advertiser an interactive preflight report highlighting the results of preflight tests performed against the publisher’s ad specifications. With an easy to use trim-editing tool, ads can be repositioned and trimmed to match ad specifications without resubmitting or leaving the ad portal. SendMyAd creates a PDF/X-1a and retains all job ticket and history as metadata.  The ad is then delivered to the publisher or printer ready for placement in the magazine.  

“Offering SendMyAd to meet the growing needs of our diverse customer base,” said Dave Fry, Chief Technology Officer, “will allow Fry Communications to offer a solution to improve the productivity and profitability of our publishing customers by streamlining the process of receiving ad materials. SendMyAd has built an excellent reputation in the market, serving the needs of a wide variety of publishers.”

Charles Blanchard, CEO of Blanchard Systems said, “Blanchard Systems is very pleased that Fry Communications has joined the growing SendMyAd Affiliate Program. We developed the Affiliate Program so that publication printers like Fry Communications could offer their publishing customers an end to end advertising solution as part of their valued-added offering. We have worked with Fry Communications for many years and look forward to growing our relationship with them in the years to come.”

About Fry Communications, Inc. 
With a heritage in print and a focus on new technology, Fry Communications, Inc. has continually expanded and diversified to meet the needs of its customers. As one of the nation’s largest privately held integrated communications companies, Fry provides category-leading solutions in publishing and marketing services to its growing customer base. Through the Fry Family Network™, an integrated association of family-owned companies, Fry consultants integrate solutions from traditional print and distribution to progressive digital device delivery and custom web publishing, effectively bridging the gap between today and tomorrow.

About Blanchard Systems, Inc. 
Blanchard Systems is a software development and systems integration company providing the best productivity solutions for the printing and publishing industry. As the developer of SendMyAd and Virtual Publisher, Blanchard Systems provides publishers with cloud-based solutions to streamline the process of planning, receiving, producing, and delivering all types of advertising and editorial materials for publishing. As the North American distributor for and shareholder of Dalim Software, Blanchard specializes in automating workflow solutions that solve its customers' most pressing issues.