Fry Communications Offers FryCATS Mobile Phone Directory App

Mechanicsburg, PA - 6/11/2009 - Fry Communications (www.frycomm.com) expands its services to telephone directory publishers with the development of a FryCATS mobile phone application that allows BlackBerry and iPhone users to search the publisher's online directory data and view the results immediately on their phone. This app puts an advertiser's essential information in the consumers' hands at the "mobile decision-making moment," thus extending the reach of their advertisement beyond print.

Accessing the local phone directory information using this application, rather than a national database, improves the user's search results by cutting out irrelevant, out-of-area information thereby ensuring the publisher's advertisers are presented as a priority. Publishers can further monetize this service by offering ad placement on the Home screen of the app, at their discretion.

The app includes options for both automatic and manual synchronization to ensure the user is receiving the most up to date information. Basic search yields the matching business name, address, phone number, web address and a link to view the complete advertiser information in the online directory. The advanced search option allows for a zip code based search with a distance parameter. Both searches provide mapping and directions links. Other features will include the ability to retrieve coupons or extend special offers to users.

"Providing this service for telephone directory publishers is a natural extension for Fry and a natural extension of that market's reach from print to any screen anywhere," said Steve Grande, Fry's VP of Sales. "Our FryCATS system is a core application that helps a publisher build a directory from the ground up and readily distributes this information in the hands of the consumer in any medium they desire."

The FryCats system facilitates sales lead generation and reporting, directory management, print design and production, online directory website creation, and now mobile applications. Fry provides all of the services a telephone directory publisher needs to thrive in the changing information distribution industry.

Celebrating 75 years, Fry Communications, Inc. (www.frycomm.com) has continually expanded and diversified to meet the needs of its customers from its campus in Mechanicsburg, PA. As one of the nation's largest privately held integrated communications companies, Fry provides category-leading premedia, printing, distribution, direct mail, fulfillment, information publishing, publisher and marketing services to its growing customer base. Fry's consultative approach creates strong, lasting partnerships, and its diverse resources, respected expertise, and surprising flexibility delivers unique solutions for information distribution in print, via direct mail, on the World Wide Web, and beyond.