Fry Expands Mobile Offerings with Mozines; Offers publishers the ability to publish once and distribute across all mobile platforms

Mechanicsburg,. PA - 7/16/2010 - Fry Communications (www.frycomm.com) now offers another option in mobile publishing, Mozines, developed by our affiliate Thumb Media Group (TMG).

A "Mozine" is a mobile magazine app offering with distribution across all smartphone devices, including the iPhone (and iPod Touch), Android, Blackberry, Palm, and Windows Mobile. There is also a custom iPad solution for Mozines. The Mozine technology provides publishers the ability to publish once and distribute across all mobile and tablet platforms.

Rather than replicating a print magazine onto a handheld device, a Mozine blends elements from print, online, video, blogs, and other assets owned by the publisher. The result is a distinct, customized package of screen optimized content. Mozines are unique in that they allow publishers to refresh content dynamically at publisher-determined intervals to encourage frequent use by consumers and a fresh and engaging user experience. Download and navigation speeds are faster than most magazine apps too, since the publication is served up in snack-sized increments.

The Mozine provides three main sources of revenue for the publisher: subscriptions purchased by consumers, integrated storefront sales, and of course advertising within the app. In addition, to assist publishers when launching their app, Fry and TMG create a customized mobile program business plan complete with a pricing and promotional "roadmap for success", to help maximize consumer awareness, adoption, and revenue generation.

"Mozines are designed to strengthen and extend the publisher's brand and audience on mobile devices, while providing opportunities for additional revenue generation for the publisher," said Steve Grande, Fry's VP of Sales. "Our mission as a communications company is to help our publishing partners succeed and expand in today's economic and technology pervasive environment, so providing a business plan along with the technology app is an essential part of the Mozine offering."

For over 75 years, Fry Communications, Inc. (www.frycomm.com) has continually expanded and diversified to meet the needs of its customers from its campus in Mechanicsburg, PA. As one of the nation's largest privately held integrated communications companies, Fry provides category-leading premedia, printing, distribution, direct mail, fulfillment, information publishing, publisher and marketing services to its growing customer base. Fry's consultative approach, diverse resources, respected expertise, and surprising flexibility delivers unique solutions for information distribution in print, via direct mail, on the World Wide Web, and beyond.