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6-page and Reverse Gatefold
What is it? A traditional 6-page gatefold is a piece that’s three pages “wide” that folds over onto itself. When the cover is unfolded, it progressively reveals the images underneath which allows a multitude of advertising concepts. The 6-page reverse gatefold (sometimes called a Z-gatefold) is a piece that’s three pages “wide” which is folded Read More
Z-Gatefold with Peek-A-Boo or Reverse Peek-A-Boo
What is it? A Z-gatefold (or reverse gatefold) is a piece that’s three pages “wide” which is folded like an accordion, or a Z. The front leaf is glue tacked to remain closed. The “Peek-A-Boo” is a die cut made in the front cover that can be opened by the reader to reveal a special Read More
Half Gatefold
What is it? A half-gatefold is a cover that has an “extra” page that’s half the width of the cover extending from the bind edge. This flap is glue tacked to the cover to keep it secure. When is it done? The half-gatefold cover is produced in one pass on our specialty heatset cover press Read More
One Inch Flap
What is it? This is an extra inch of cover along the back face trim of the product which is folded to the inside of the cover during production. The flap is unfolded by the consumer and used as a tab divider to flag the location of the catalog within a larger binder. When is Read More
Stepped Cover
What is it? A stepped cover is two 4-page signatures trimmed and folded to different widths in a “stepped” fashion that are then glued together to form one front cover element. After binding, three of the leaves are located on the front of the book, while the fourth leaf forms the back cover. When is Read More
Mixed Stock Printed and Bound Together at One Location
What is it? Some publications and catalogs use two different types of paper stock to create their books. In some cases, the cover is on a coated offset sheet, while the text prints on newsprint. In other cases, 16 or 32 pages of text is printed four-color on coated offset, and the balance of the Read More
4-Color Printing on Newsprint
What is it? Printing four process colors via the heatset web offset method. Many printers shy away from running newsprint on their heatset presses. At Fry, we have no such qualms about that. When is it done? During the printing phase of production. What are some uses? Four color printing on newsprint opens up both Read More
Metallic Inks
What is it? Metallic ink is a special ink formulated with a metallic shine. It must be specified by a particular PMS color – it cannot be created through the four-color process. When is it done? Metallic inks are applied during the printing process, on either sheetfed or web presses. What are some uses? Metallic Read More
Dot Whack
What is it? “Dot whacking” is the printing industry term for mechanically applying a sticker to the outside of a product. The sticker can be placed anywhere on the front or back cover of a saddle stitched, perfect bound, or looseleaf product. It can be a variety of shapes, and sized from 3/4″ square or Read More