Fry Communications Expands Beyond Digital Editions with Fry LIVEPAGES

Mechanicsburg, PA - 7/28/2009 - Fry Communications (www.frycomm.com) expands its offering of online publishing technologies with the introduction of Fry LIVEPAGES, an online publishing platform that merges the interactivity and rich media capabilities of the Internet in a context beyond traditional publications or digital editions. The result is a revolutionary advance beyond digital editions that fully realizes the potential of the online medium to create a powerful interaction and dialog with its readers/viewers. Fry LIVEPAGES provides an exciting and immediate means of increasing revenue opportunities for online "publications" by offering publishers, catalogers, and advertisers with a dynamic new presentation platform that enhances the user experience beyond traditional electronic editions.

Fry LIVEPAGES incorporates elements such as video, animation, rollovers, and one-click sharing via many social networks to create unique opportunities for readers to interact with content via our extensive API (Application Programming Interface) packages. LIVEPAGES also are fully searchable and support SEO (Search Engine Optimization). It offers a full range of real time, detailed, system-specific, auditable statistics (including custom event tracking), providing relevant feedback - in real time - to advertisers and facilitating better return on investment.

"Fry LIVEPAGES goes beyond the status quo of digital editions by providing a unique and visually engaging user experience," said Steve Grande, Fry's VP of Sales. "This new product, in addition to our basic and enhanced Fry editions products, fulfills a range of customer needs in this medium. Fry's experienced tech support team as well as pre-production and design services can well support a customer's rapid entry into this new realm of information delivery."

Celebrating 75 years, Fry Communications, Inc. (www.frycomm.com) has continually expanded and diversified to meet the needs of its customers from its campus in Mechanicsburg, PA. As one of the nation's largest privately held integrated communications companies, Fry provides category-leading premedia, printing, distribution, direct mail, fulfillment, information publishing, publisher and marketing services to its growing customer base. Fry's consultative approach creates strong, lasting partnerships, and its diverse resources, respected expertise, and surprising flexibility delivers unique solutions for information distribution in print, via direct mail, on the World Wide Web, and beyond.